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Solving the “I need to immediately implement social media into my company, but I don’t know how/have time” problem, does take time and resources to figure out if you go at it alone. Education is going to play a major role because of how FAST the industry has changed. Here’s the skinny. Bring in social media consultants to teach everyone, not just your interactive department, on how social media can improve their productivity and outputs. In order to expedite the learning curve, many companies are adding outsourced (and in-house) social media specialists.

via Would You Hire A Social Media Expert?.

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