Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign
Tuesday, January 26th, 2010 at
10:26 am
- Image via Wikipedia
The Super Bowl is consistently one of the most-watched television programs of the year. Even as network television viewership continues to erode — thanks to cable, timeshifting and Internet options — advertisers are still willing to pay big ad dollars for a spot on Super Bowl Sunday.
That could be changing. For the first time in 23 years, Pepsi will not have any ads in the Super Bowl. Instead, the company will be spending $20 million on a social media campaign it’s calling The Pepsi Refresh Project.
via Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign.
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Filed under: Social media
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