Other Columnists – Newsday. A recent survey of 172 marketeers found that 66 percent of respondents were utilizing social media in 2009, up from 20 percent in 2007, according to the New York-based Association of National Advertisers, which conducted the survey with BtoB Magazine and mktg., a marketing communications firm.

Here’s an excellent post on facebook fan pages that work:

Killer Facebook Fan Pages: 5 Inspiring Case Studies.

The Facebook Land Grab – Page 1 – The Daily Beast.

At 12:01 a.m. Saturday, 200 million Facebook users will begin a mad scramble to claim a user name. It may also be the moment, says Douglas Rushkoff, when Facebook becomes obsolete.

Facebook Connect Gadget Comes to iGoogle.

A new Facebook gadget for iGoogle is available that lets you directly access the News Feed and update your status from your iGoogle home page. The stream is updated without having to refresh the page. However, you can’t comment or Like stories from the gadget just yet. (You can view a subset of comments for now.)

Facebook Launches New Ad Units for Pages and Events.

Interested in promoting your Page or Event through Facebook Ads? Facebook has just created new ad units that should offer higher response rates.

The new units allow Facebook users to become a fan of your Page or RSVP to your event directly within the ad unit itself – just like Facebook’s home page engagement ads. Users can still click through to your Page or Event by clicking on the title, body, or image.