Have you been ignoring your followers?

Your followers took the time to check out your profile and thought you were cool enough to follow, but how are you treating them in return? Have you allowed your large number of followers cause you to develop Twi-lebrity Syndrome? Suddenly, you’re too good to respond to or retweet anything and you think everyone should stop what they’re doing and retweet your tweets? If so, then you’ve probably begun to notice that for some strange reason the number of your followers are dropping. Why? Because you’ve been ignoring them. Followers are special – they can do more for your business than you could alone, that is if you would do more for them. I admit, when I first joined Twitter, I was totally confused by this new platform of reaching people. I’m sure I’ve offended several people with my random and even borderline spammy tweets. It wasn’t until someone took the time to say hello in a direct message that it finally clicked for me.

via 10 Tips to Getting More Retweets.

Solving the “I need to immediately implement social media into my company, but I don’t know how/have time” problem, does take time and resources to figure out if you go at it alone. Education is going to play a major role because of how FAST the industry has changed. Here’s the skinny. Bring in social media consultants to teach everyone, not just your interactive department, on how social media can improve their productivity and outputs. In order to expedite the learning curve, many companies are adding outsourced (and in-house) social media specialists.

via Would You Hire A Social Media Expert?.

Famed micro-blogging site Twitter has acquired location tracking firm Mixer Labs for an undisclosed amount. The acquisition would help the site to enhance the “contextual” relevance of location to tweets – messages posted on the site which can have a maximum of 140 characters.

via Twitter buys location tracking entity Mixer Labs.